After our long list of services, we have to say we are predominantly a Direct Marketing Agency, mixing traditional with new. We have never seen new developments as a reason to abandon our core services, and ignore our understanding of data or the different channels to use for acquisition and retention strategies. Indeed, we like to say we combine the strengths of a traditional grounding in DM techniques and implementation, with an up to date understanding of digital and social techniques, and the integration of several channels at once.
We were among the early adopters of email marketing, for retail clients in particular, but have never lost faith in direct mail. New techniques tend to follow a path of early adopters, then become mainstream and then get overused – and in the case of email, much abused. As they mature, the cost effectiveness changes. And what works today for the best result may have totally changed in a year’s time as a channel gets more and more usage.
So we see our role as understanding new developments and staying close enough to all of them by working closely with clients and expert partner companies, and a continuous learning programme.
We also work on single services, or a combination of services, for both large and small clients. We do not have the overheads, departmental boundaries and inherent inexperience of large agencies, and we have long founded partnerships with independent media buyers and the like to extend our expertise. We rely on the quality of our thinking, and efficiency, speed and value for money in our implementation to win and retain business.
Our core belief in direct marketing is that data is king, and understanding data is at the centre of what we do. when the lack of anything online or digital gave a much simpler focus but far more depth on the value of data and how to use it than most people seem to have these days. It was also the time we learned how to test properly. So we know how to turn new channels into profitable channels and how to maximise ROI with the right mix between channels.