CPM Campaign management provides digital marketers the opportunity to deliver personalized content and so create dedicated experiences for visitors.
It allows you to orchestrate your marketing campaigns across the web, email, and mobile services and so engage your visitors. You can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels.
Campaign management is made up of various elements
Generate targeted lists and send HTML and plain text email, fax and print campaigns to customers and prospects
Schedule a series of personalized, dynamic email messages based on prospect or customer actions and profiles
Plan and direct multiple projects and teams by using action plan to assign tasks, stay on schedule and track resources for specific projects
Nurture relationships with a series of time-based, relevant messages triggered by specific actions such as a website download, purchase, service incident or inquiry, e.g. a personalized thank-you message or product training offer after purchase
Ensure that every lead is followed up on by scheduling automated ongoing communications, flagging critical milestones and monitoring team performance
Fine-tune your campaign tactics with insight gained from a snapshot or detailed view of campaign performance — including email open and click-through rates, plus status of leads and sales opportunities
Easily determine your marketing ROI by associating an opportunity to a particular marketing campaign
Run detailed marketing reports and export them to Excel with one click, incorporating the metrics and ratios that enable comprehensive assessments of your campaigns
Please email us to get a specific campaign plan and quote